“The Elephant in the Room: Sensitive Subjects in Dementia Care,” will shed light on the real challenges faced by those living with Alzheimer’s disease in an effort to reduce stigma and facilitate conversation among families and health care providers. The Annual Southern California Alzheimer’s Disease Research Conference is hosted by the UC Irvine Institute for Memory Impairments and Neurological Disorders (UCI MIND) in partnership with Alzheimer’s Orange County. Reaching a diverse audience of over 400 clinicians, researchers, students, aging-services providers, and caregivers, the conference brings together nationally renowned researchers to address our nation’s progress in the battle against Alzheimer’s disease and related dementias.